Dianne Stanley (CIBTBB)

How to Price Your Cakes Confidently: A Guide for New Bakers. Starting your cake business can be both exhilarating and nerve-wracking. You may find yourself overwhelmed by the thought of pricing your creations. Do you charge too much, risk your artistic expression, or price too low and undervalue your labour? Let’s navigate this together, addressing those common fears while setting you on the path to pricing your cake confidently.

Saying yes to everything is a fast track to burnout... especially in business. You don’t need to take on every request, every client, every invitation. Saying no, kindly and firmly, isn’t shutting doors. It’s choosing which ones you actually want to walk through...

From Fear to Flow: Embracing New Beginnings | A Personal Journey: By the autumn of 2023, my business was thriving—more than I ever imagined. I was fully booked into 2024, and with couples wanting to book into 2027, I was already turning bookings away. ...