Privacy Policy

Welcome to Caking it Back to Basics and Caking it Back to Business Basics. Your privacy is important to us, and this policy explains how we collect, use, and protect your personal data in compliance with the General Data Protection Regulation (GDPR).

1. Data We Collect

We collect and process personal data that you provide to us, including:

Name, email address, and contact details when you sign up for our newsletters, make a purchase, or interact with us.
Payment details (processed securely via third-party payment providers – we do not store this information).
Information provided in customer support inquiries.
Website usage data collected through cookies and analytics tools.

2. How We Use Your Data

We use your personal data for the following purposes:

To provide and deliver digital products you purchase.
To send newsletters, promotions, and updates (with your consent).
To respond to inquiries and provide customer support.
To improve our website and user experience.
To comply with legal obligations.

3. Legal Basis for Processing Data (GDPR Compliance)

Under GDPR, we rely on the following legal bases for processing your data:

Consent – When you opt-in to receive marketing emails.
Contractual Obligation – To process purchases and deliver digital products.
Legal Compliance – To meet regulatory and legal requirements.
Legitimate Interest – To improve our services and user experience.

4. Data Protection & Security

We take appropriate security measures to protect your personal data.
Data is stored securely and accessed only by authorized personnel.
We do not sell, rent, or share your personal information with third parties, except when required by law or necessary for service delivery (e.g., payment processors, email marketing services).

5. Your Rights Under GDPR

Under GDPR, you have the following rights:

Right to Access – Request a copy of your personal data.
Right to Rectification – Correct inaccurate or incomplete data.
Right to Erasure – Request deletion of your data (subject to legal obligations).
Right to Restrict Processing – Limit how we use your data.
Right to Data Portability – Request a transfer of your data.
Right to Object – Object to the processing of your data for marketing purposes.

To exercise any of these rights, contact us at hello@cakingitbacktobasics.com.

6. Cookies & Tracking Technologies

Our website uses cookies to enhance user experience and analyze traffic. By using our site, you consent to our cookie policy. You can manage your cookie preferences through your browser settings.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy policies or content.

8. Data Retention

We retain personal data only for as long as necessary for the purposes outlined in this policy or as required by law.

9. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated effective date.

For questions or concerns regarding this Privacy Policy and GDPR compliance, please contact us at hello@cakingitbacktobasics.com

Thank you for trusting Caking it Back to Basics and Caking it Back to Business Basics!

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